Earlier this month marked the launch of a couple of significant digital events to make note of. One was the Tiger Wood’s Nike ad featuring the voice of his late father taking on a life of its own in the online viral video world: in less than 48 hours, it was viewed online more than 2.2 million times and drew a slew of parodies, including these hilarious ones.
Another was the launch of the BBDO University Fellows Program, a digitally-oriented youth panel set up to draw ideas, insights and feedback from the brightest young advertising students from universities across the country. The BBDO University Fellows exchange thoughts with each other and provide our teams at BBDO with instantaneous feedback on the trends and happenings in the marketplace virtually via their own proprietary digital channels. We will be featuring their commentary on a regular basis here on the Digital Lab blog moving forward.
To bring these two seminar digital undertakings together we posed the question “What did you think about the recent Tiger and Earl Nike ad?” to our esteemed youth panel. Check out their commentary below.