It used to be that technology merely served as a tool to convey and distribute pop culture (i.e. TV enabling audiences everywhere to see a music video, radio broadcasting rising hit songs, etc.). However, technology in this new Internet innovation-driven digital age is actually becoming pop culture itself. Case in point: the new techno savvy rap music video from French rappers Orelsan and The Toxic Avenger is an ode to all memes digital that have preoccupied our attention over the last several years.

The video keenly infuses the cultural references, user interface gesturing and other cues made popular by the likes of Facebook, iPhone and Chatroulette into a beat friendly storyline that brings them to life and smartly entertains without seeming contrived or forced. This may not only serve as a testament to how pervasive these technology-based memes have become across the globe but also how technology itself nowadays is perhaps starting to drive the culture it once was merely the transmitter of.