Flipboard is one of the hottest new apps for the iPad and is being touted as first real  “Killer App” for the device by  some.  It’s a brilliant app that facilitates  browsing social networks and other content on the iPad in an innovative way. The super-cool interface lets you browse your accounts on Facebook and Twitter, and to browse news content as well. As you might expect given the company’s name, the interface lets you flip through accounts and articles as if you’re turning the pages of a magazine.

Beyond the sexiness of the interface, Flipboard’s other big selling point is the fact that it prioritizes content using social algorithms, so that instead of looking at a stream of real-time content, Flipboard users see the content that’s getting the most engagement from their friends and from Flipboard users in general.

As for other devices, Flipboard is definitely considering a move beyond the iPad, but says that for now, it wants to focus on optimising and improving for this device.