Tag archive for "video"

Digital Lab Blog

2012: the year of?

No Comments 03 January 2012

It seemed like 2011 disappeared faster than a discounted tablet on Black Friday. It certainly left its mark on the digital world. From a tech perspective, 2011 was the year that brought us the continued upsurge in all things mobile (such as smartphones, tablets and apps), the social media-fueled Arab Spring, the emergence of social commerce, the demise of Flash, the resurgence of tech IPOs (with LinkedIn, Zynga, Groupon and Pandora leading the way) and the untimely passing of Steve Jobs.

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Digital Lab Blog

An Original Social Gift

No Comments 17 October 2011

So it’s your birthday. And everybody knows about it (thanks Facebook). Everybody takes the initiative to crowd your wall with motivational statements like “have a good one, dude.” Thanks guys, but how about a real birthday cake, gift or even a hand signed card that you can keep?

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Digital Lab Blog

2011: The Year of…?

No Comments 06 January 2011

2010, the year that brought us the iPad, augmented reality ads, the attack of Groupon and the group buying clones and the rise of location-based social networks, has come to a close. Winners like Apple and Facebook may look upon last year fondly given their dominant respective business performances whereas much of the rest of America may just be breathing a sigh of relief because the fragile fed-fueled economic recovery did not collapse.

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Digital Lab Blog, Mobile, Thought Pieces

QR Codes: A Point of View

6 Comments 18 November 2010

QR codes, or quick response codes, are the dominant for of two dimensional codes that allow anyone with an appropriately equipped cameraphone to scan or “read” data and media available in or through the code. They initially made their big spash in Japan in the mid-1990s and have since been embraced there as a key means for marketers to inform and engage the advanced mobile consumers in the market.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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