At one of the most interesting talks I had the pleasure to attend last week at SXSW, How Twitter has changed the way we watch TV, most of what was being used as examples came from the american TV market. However, one of things that resonated the most with me and that left me thinking [...]

  Twitter launched their new Ads API today allowing third parties to bend mold and mine for new insights and efficiencies. Following in the footsteps of Facebook and Linkedin, Twitter is helping agencies and brands focus less on managing ads and more on great content. They kick off the launch with five partners who have [...]

The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

At first glance, Tumblr’s recently announced hiring of Chris Mohney for their newly created position of editor-in-chief doesn’t sound like a stroke of genius. After all, Tumblr is a blogging platform, not a content creator itself. But Tumblr’s reasoning may just bring their community closer together while giving marketers valuable insights into what makes Tumblr users tick.