Tag archive for "Twitter"

Digital Lab Blog

Are Telenovelas missing out on using hashtags to create conversation?

No Comments 21 March 2013

At one of the most interesting talks I had the pleasure to attend last week at SXSW, How Twitter has changed the way we watch TV, most of what was being used as examples came from the american TV market. However, one of things that resonated the most with me and that left me thinking [...]

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Twitter Launches New Ads API

No Comments 20 February 2013

  Twitter launched their new Ads API today allowing third parties to bend mold and mine for new insights and efficiencies. Following in the footsteps of Facebook and Linkedin, Twitter is helping agencies and brands focus less on managing ads and more on great content. They kick off the launch with five partners who have [...]

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Digital Lab Blog

Brands Pin Hope On Pinterest

No Comments 18 April 2012

The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

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Digital Lab Blog, Engagement, Uncategorized

Tumblr’s Latest Venture: Virtual Community Journalism

No Comments 10 February 2012

At first glance, Tumblr’s recently announced hiring of Chris Mohney for their newly created position of editor-in-chief doesn’t sound like a stroke of genius. After all, Tumblr is a blogging platform, not a content creator itself. But Tumblr’s reasoning may just bring their community closer together while giving marketers valuable insights into what makes Tumblr users tick.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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