The great convergence of consumer technology – one which brings together world-class content, cutting edge devices and pervasive connectivity to the masses – is finally here. This month’s issue of Digital Lab’s e-magazine Decoder (click here to access) is dedicated to exploring what this pivotal convergence of smart connected devices will mean for brands and consumers alike in the year ahead.

Although the Consumer Electronics Show (CES) is now over, having wrapped up less than a week ago, many of the key themes, products and services highlighted during the show will leave indelible impressions in the minds of the 160,000 plus attendees for the months ahead. So what were the key themes of this year's CES and what do they bode for the advertising and content industries in the near future? Here's my take on it:

Earlier this year, we at BBDO/ Proximity Worldwide partnered with Microsoft to undertake an unprecedented global research study to better understand how today’s global media audience perceives and behaves around content consumed through different screens in our multi-screen environment.

Andrew Robertson, BBDO Worldwide’s President & CEO appeared on Facebook’s “Creatives Live” program on Oct. 5 as part of Advertising Week in New York City. Robertson, who is also Chair of the Ad Council and Co-Chair of Advertising Week, discussed how BBDO has seen social become a larger part of the advertising industry, shared highlights from Advertising Week and participated in a live Q&A with members of the online audience.