The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

In New Zealand, Pedigree wanted to create a way to find more homes for the thousands of abandoned dogs arriving at shelters every day. How could we help Pedigree increase the number of emotional connections between a human and a dog—the types of connections that lead to a dog being adopted? Introduce technology. Enter Doggleganger. [...]

In recent months a slew of trendy new websites have popped up, aiming to help consumers with their future shopping needs. No, not with daily deals, but with product and brand discovery. Sites like Fancy, Pinterest, Svpply, and CircleMe, to name a few, are deeply social but don’t try to connect consumers with one another and then try to show brand ads to all of them. Instead these sites offer platforms with which consumers can discover and display the art, books, clothing, brands, and technology they already love.

ad:tech is one of the leading digital conferences, focusing on the intersection between advertising and internet technology. The worldwide conferences feature keynote speakers, panels, and workshops to better prepare media, marketing, and technology professionals for the changing landscape of interactive advertising and technology.