Twitter launched their new Ads API today allowing third parties to bend mold and mine for new insights and efficiencies. Following in the footsteps of Facebook and Linkedin, Twitter is helping agencies and brands focus less on managing ads and more on great content. They kick off the launch with five partners who have [...]

The recent rise of Pinterest, along with a slew of other image-heavy digital services—such as Tumblr, The Fancy and Instagram—has ushered in a new digital era in which a picture is worth a thousand words. While this “era of the visual web” signals a tremendous opportunity for brands and their agencies to leverage product imagery and develop a better understanding of their fans, it has also brought about the need for new tools equipped to handle the challenges of image-based marketing. Enter Curalate.

The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

Facebook’s recent introduction of the Timeline functionality for brands represents the single most important shift in how brands will continue to connect and engage with their consumers within the context of social media into the foreseeable future. This guide, prepared by the SocialWork practice of BBDO and Proximity for Digital Lab, outlines, step-by-step, the preparations brands need to make to take full advantage of this new means of expression and engagement on the world’s preeminent social platform.