South-by-Southwest is one of those places. It's the kind of place where you can see Jared Leto walking through the lobby of the convention center (which I did). Or sit on a plane with the guys from Epic Meal Time (which I did). It's this place where digital media, new business and technology meet, a crossroads of the future of content, the future of connection and the future of communication.

Miss this year’s One Show Creative Unconference, the non-traditional gathering dedicated to bending the rules in idea exchange to promote rule-bending breakthroughs in creativity? How about Advertising Age’s acclaimed Creativity and Technology (CaT) conference, an event devoted to the increasing convergence of creative inspiration and technological innovation in the advertising space? Well, no worries because we’re bringing these conferences to you.

The iPad is the latest, and arguably most compelling reason for marketers to back further away from traditional media companies and engage consumers directly. Previously, brands needed print and broadcast media to reach their consumers efficiently and effectively.

April 16th marked the official launch of the Digital Lab in the Philippines. The Philippines lab is an extension of the Digital Lab initiative, a multi-faceted program designed to drive digital thought leadership and to provide a significant added value service to Clients of Proximity BBDO.