It goes without saying that the onslaught of smartphones, enabling wireless technology and local daily deal sites in the past few years has paved the way for a revolution in all things location. And the steamroller shows no signs of slowing down as more and more would-be players, innovators and marketers enter the space in droves.

The annual South by Southwest Interactive (SXSWi) conference has just come to a close in Austin, Texas and Digital Lab was on hand to witness a veritable festoon of technorati-laden keynotes and panel discussions, million dollar brand-backed shindigs, graphic sticker and t-shirt soaked trade show aisles and ad hoc hotel lobby smoozefests.

2010, the year that brought us the iPad, augmented reality ads, the attack of Groupon and the group buying clones and the rise of location-based social networks, has come to a close. Winners like Apple and Facebook may look upon last year fondly given their dominant respective business performances whereas much of the rest of America may just be breathing a sigh of relief because the fragile fed-fueled economic recovery did not collapse.

Here’s a great campaign for the launch of the MINI Countryman in Sweden that shows the power and interactivity of iPhone apps and demonstrates how location-based technology can be used to deliver a highly engaging and very viral brand experience.