The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

This year’s Super Bowl will mark several digital firsts. Not only will the game itself be streamed online for the first time, but advertisers will be looking to social media and digital technology more than ever before to generate anticipation for their spots during the game and even in the days preceding it. Brands are now looking for other mediums to complement their TV spots. Phones, tablets, and laptops will be playing an unprecedented role in Sunday's game, which follows the most-watched Super Bowl in history, XLV, which drew 111 million viewers.

In recent months a slew of trendy new websites have popped up, aiming to help consumers with their future shopping needs. No, not with daily deals, but with product and brand discovery. Sites like Fancy, Pinterest, Svpply, and CircleMe, to name a few, are deeply social but don’t try to connect consumers with one another and then try to show brand ads to all of them. Instead these sites offer platforms with which consumers can discover and display the art, books, clothing, brands, and technology they already love.

Over the past several years, Facebook has created a destination that is central to the lives of over 750 million Internet users across the world. This scale, along with its ability to harness the power of individuals’ social connections, has allowed Facebook to usher in the next phase of commerce on the Internet. This next era of the Web will be driven by brands everywhere not only leveraging Facebook’s master social graph to conduct e-commerce but also selling directly to consumers on the platform itself. This is the new era of Facebook commerce or F-commerce.