BBDO New York helped to kick off Creative Week 2012 with GE's "Throttle Up," an interactive holographic experience that invites visitors to partake in the intricate process of building one of the brand's GEnx jet engines, via a Kinect-enabled interface.

A powerful social media presence is fuelled by great content. More and more brands are realizing this, and as they do, the more content they have to create. And then comes the realization that they are becoming full fledged publishers. But transforming a brand into a publisher is easier said than done.


While South by Southwest Interactive (SXSWi), the ultimate event for all things related to social media and digital innovation, ended a little while ago, the themes it addressed are more important than ever and have a direct impact for how brands everywhere connect, engage and transact with the end consumer into the future.

The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.