On March 7, 2013, Facebook announced a redesign for the News Feed. It’s the first time since 2011 that the News Feed is getting a makeover – and this time, it’s mobile first. For the first time, mobile, tablet and desktop versions of Facebook (read: News Feed) will all be the same. The desktop version will feel much more like the native mobile/tablet app, highlighting a cleaner design, removing clutter and focusing on the content.

Earlier this week, Facebook launched Graph Search, an internal search engine that will enable mass exploration within the network.  With Graph Search, anything that has been publicly shared on your Facebook is free game for anyone to see. Each search can be customized to sift through common interests, friends’ relationship statuses, and virtually any public [...]

The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

Facebook’s recent introduction of the Timeline functionality for brands represents the single most important shift in how brands will continue to connect and engage with their consumers within the context of social media into the foreseeable future. This guide, prepared by the SocialWork practice of BBDO and Proximity for Digital Lab, outlines, step-by-step, the preparations brands need to make to take full advantage of this new means of expression and engagement on the world’s preeminent social platform.