The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

Digital Lab TV caught up with one of CES’s most anticipated keynote speakers this week Robert Kyncl, Head of Global Content for YouTube. Robert shared insights on the motivation behind YouTube’s recently launched Channels strategy and expanded on how advertisers and brands can better take advantage of the offering to engage with the end consumer.

The most successful advertising campaigns of our era unquestionably have the capability of capturing the hearts, minds and wallets of consumers everywhere. Yet, it’s a commonly accepted notion that the average Tivo-equipped consumer will fast forward through commercial breaks without hesitation and that consumers, by and large, try to avoid the barrage of commercial messages their flooded with everyday. Why then are a new crop of products not only counting on consumers wanting to be exposed to ads, but also wanting to interact with them and save them for later?

Flipboard is one of the hottest new apps for the iPad and is being touted as first real “Killer App” for the device by some. It’s a brilliant app that facilitates browsing social networks and other content on the iPad in an innovative way.