A recent campaign by Clemenger BBDO Adelaide shows us just what people would do for a free snack. Channeling the insight that “once people try Fantastic Delites they generally end up buying them,” the company placed a seemingly innocuous vending machine called the Delite-O-Matic in the atrium of an Australian shopping mall, which was to dispense free snacks at the press of a button… or so consumers thought.

The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

Digital Lab TV caught up with one of CES’s most anticipated keynote speakers this week Robert Kyncl, Head of Global Content for YouTube. Robert shared insights on the motivation behind YouTube’s recently launched Channels strategy and expanded on how advertisers and brands can better take advantage of the offering to engage with the end consumer.

The most successful advertising campaigns of our era unquestionably have the capability of capturing the hearts, minds and wallets of consumers everywhere. Yet, it’s a commonly accepted notion that the average Tivo-equipped consumer will fast forward through commercial breaks without hesitation and that consumers, by and large, try to avoid the barrage of commercial messages their flooded with everyday. Why then are a new crop of products not only counting on consumers wanting to be exposed to ads, but also wanting to interact with them and save them for later?