Tag archive for "Engagement"

Cases, Digital Lab Blog

How Far Will You go for Fantastic Delites?

1 Comment 30 July 2012

A recent campaign by Clemenger BBDO Adelaide shows us just what people would do for a free snack. Channeling the insight that “once people try Fantastic Delites they generally end up buying them,” the company placed a seemingly innocuous vending machine called the Delite-O-Matic in the atrium of an Australian shopping mall, which was to dispense free snacks at the press of a button… or so consumers thought.

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Digital Lab Blog

Brands Pin Hope On Pinterest

No Comments 18 April 2012

The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network behind Twitter, is a user-curated service that allows users to “pin” images they like to create their own boards. Easy-to-use and with a visually pleasing interface that features high-quality photos, Pinterest is becoming more popular each day.

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Digital Lab 2012 CES Coverage, Digital Lab Blog, Digital Lab TV, Engagement

CES 2012 Coverage: YouTube

No Comments 11 January 2012

Digital Lab TV caught up with one of CES’s most anticipated keynote speakers this week Robert Kyncl, Head of Global Content for YouTube. Robert shared insights on the motivation behind YouTube’s recently launched Channels strategy and expanded on how advertisers and brands can better take advantage of the offering to engage with the end consumer.

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Digital Lab Blog, Engagement

I Want My Ads

No Comments 25 February 2011

The most successful advertising campaigns of our era unquestionably have the capability of capturing the hearts, minds and wallets of consumers everywhere. Yet, it’s a commonly accepted notion that the average Tivo-equipped consumer will fast forward through commercial breaks without hesitation and that consumers, by and large, try to avoid the barrage of commercial messages their flooded with everyday. Why then are a new crop of products not only counting on consumers wanting to be exposed to ads, but also wanting to interact with them and save them for later?

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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