Tag archive for "Digital Lab"

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Facebook’s New Search Engine: Graph Search

No Comments 18 January 2013

Earlier this week, Facebook launched Graph Search, an internal search engine that will enable mass exploration within the network.  With Graph Search, anything that has been publicly shared on your Facebook is free game for anyone to see. Each search can be customized to sift through common interests, friends’ relationship statuses, and virtually any public [...]

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Digital Lab Blog, Engagement, Uncategorized

Tumblr’s Latest Venture: Virtual Community Journalism

No Comments 10 February 2012

At first glance, Tumblr’s recently announced hiring of Chris Mohney for their newly created position of editor-in-chief doesn’t sound like a stroke of genius. After all, Tumblr is a blogging platform, not a content creator itself. But Tumblr’s reasoning may just bring their community closer together while giving marketers valuable insights into what makes Tumblr users tick.

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Digital Lab Blog, Uncategorized

The most digitized Super Bowl ever

4 Comments 03 February 2012

This year’s Super Bowl will mark several digital firsts. Not only will the game itself be streamed online for the first time, but advertisers will be looking to social media and digital technology more than ever before to generate anticipation for their spots during the game and even in the days preceding it. Brands are now looking for other mediums to complement their TV spots. Phones, tablets, and laptops will be playing an unprecedented role in Sunday's game, which follows the most-watched Super Bowl in history, XLV, which drew 111 million viewers.

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Cases, Digital Lab Blog

VW Tiguan i-Ad

No Comments 23 January 2012

Our colleagues at Almap BBDO in Brazil have created a very cool iAd that showcases the Volkswagen Tiguan’s Park Assist 2 Feature. The iAd challenges readers to identify spots on the map using their fingers which the virtual Volkswagen Tiguan “self parks” into, right between your fingers. The iAd then prompts readers to learn more about the model and its innovative features via additional web content.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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