Tag archive for "Content"

Digital Lab Blog, Engagement, Uncategorized

Tumblr’s Latest Venture: Virtual Community Journalism

No Comments 10 February 2012

At first glance, Tumblr’s recently announced hiring of Chris Mohney for their newly created position of editor-in-chief doesn’t sound like a stroke of genius. After all, Tumblr is a blogging platform, not a content creator itself. But Tumblr’s reasoning may just bring their community closer together while giving marketers valuable insights into what makes Tumblr users tick.

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Digital Lab 2012 CES Coverage, Digital Lab Blog

The Highlights of CES 2012

1 Comment 18 January 2012

Although the Consumer Electronics Show (CES) is now over, having wrapped up less than a week ago, many of the key themes, products and services highlighted during the show will leave indelible impressions in the minds of the 160,000 plus attendees for the months ahead. So what were the key themes of this year's CES and what do they bode for the advertising and content industries in the near future? Here's my take on it:

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Digital Lab 2012 CES Coverage, Digital Lab Blog, Digital Lab TV, Engagement

CES 2012 Coverage: YouTube

No Comments 11 January 2012

Digital Lab TV caught up with one of CES’s most anticipated keynote speakers this week Robert Kyncl, Head of Global Content for YouTube. Robert shared insights on the motivation behind YouTube’s recently launched Channels strategy and expanded on how advertisers and brands can better take advantage of the offering to engage with the end consumer.

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Digital Lab Blog

India Plugs In Without Wires

No Comments 10 November 2010

A new report from the Telecoms Regulatory Authority of India shows incredibly fast growth in access to the Internet via mobile devices. According to the report, the number of people surfing the net via mobiles has climbed 70% in the last year, reaching 214m as of June 2010.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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