Digital Lab TV caught up with one of CES’s most anticipated keynote speakers this week Robert Kyncl, Head of Global Content for YouTube. Robert shared insights on the motivation behind YouTube’s recently launched Channels strategy and expanded on how advertisers and brands can better take advantage of the offering to engage with the end consumer.

Is the quantity of friends you have on Facebook as important as the quality? "No" says BBDO President and CEO Andrew Robertson, at least as far as brands' fanbases go. In a recently published post on Fast Company.com, Mr. Robertson tackles the increasingly important question of what a Facebook Fan is worth.

In recent months a slew of trendy new websites have popped up, aiming to help consumers with their future shopping needs. No, not with daily deals, but with product and brand discovery. Sites like Fancy, Pinterest, Svpply, and CircleMe, to name a few, are deeply social but don’t try to connect consumers with one another and then try to show brand ads to all of them. Instead these sites offer platforms with which consumers can discover and display the art, books, clothing, brands, and technology they already love.

BBDO and Yahoo! kicked off Advertising Week with a presentation on how brands can leverage storytelling on paid, owned, and earned media (POE) to better engage with their audiences. By looking at POE from the perspective of a dating relationship, BBDO and Yahoo! gave marketers new insights into what consumers respond to and want from their favorite brands.