EXPERT NETWORK

The Wharton School / Wharton Interactive Media Initiative Partnership

Wharton Interactive Media Initiative (WIMI), a leading digital media think tank and research program based at the prestigious Wharton School of the University of Pennsylvania, is the official research partner of Digital Lab. WIMI, founded by Dr. Peter Fader and Dr. Eric Bradlow – two of the world’s preeminent researchers on statistical analysis in the media space, is a data-driven research effort dedicated to advancing groundbreaking research in interactive media and leveraging that research to decipher how digital waves of change will impact global industry for decades to come. The Digital Lab has partnered with WIMI to leverage an unprecedented wave of interactive data (from sources such as Digital Lab Partner Google, among others) to lead breakthrough research efforts on a yearly basis specifically focused on the digital revolution’s impact on consumer behavior, global industry and brand engagement. The Digital Lab/WIMI partnership is not only dedicated to uncovering the global effects of digital market forces but to collaboration on introducing essential and actionable intelligence, data analysis standards and performance-enhancing metrics to empower businesses toward operating effectively in the new interactive age.

Google Global Partnership

The Digital Lab provides the best-in-class digital market insights and technological capabilities through a  global partnership with Google, the Internet’s leading search service and innovation company. From its virtually ubiquitous search engine and its market defining AdWords advertising platform to its latest innovations in the form of superphone Nexus One and social microblogging platform Google Buzz, Google has served as the purest embodiment of Internet innovation and utility in the new millennium. The Google Global Partnership allows the Digital Lab to provide the latest and most relevant expertise and trends to the forefront of any market offering. And under this unique partnership, Digital Lab continually taps Google’s vast resources, data and platforms to advance the boundaries of thought leadership in the digital space for both its clients and the greater marketplace.

Digital Lab Internal Platform Partners

While Digital Lab Evangelists lead each session to bring superior training and engagement to client companies, The Lab also draws on the domain expertise of the specialized providers in its Omnicom Group network platform to provide powerful frontline perspectives on specific subject areas. Topic-specific sessions will be facilitated by subject matter experts from all of BBDO’s internal platform partners, including:

Digital Lab External Partners, Affiliates and Presenters

Digital Lab enhances its internal knowledge base with its own proprietary relationship network of external thought leadership from throughout the interactive world. These best-in-class technology partners range from market-leading interactive media companies to independent consultants who have lead groundbreaking interactive programs.

And true to the fluid, dynamic and ever-changing nature of the digital media environment, The Digital Lab continually seeks out the best-in-breed companies, players, movers and shakers to add to its relationship network and contribute to its brain trust.

A Sampling of Digital Lab’s Partners,
Affiliates and Past Presenters: