Cases, Digital Lab Blog

VW Tiguan i-Ad

Author:
Twitter: @mcfrizz

0 Comments 23 January 2012

Our colleagues at Almap BBDO in Brazil have created a very cool iAd that showcases the Volkswagen Tiguan’s Park Assist 2 Feature.

The iAd challenges readers to identify spots on the map using their fingers which the virtual Volkswagen Tiguan “self parks” into, right between your fingers. The iAd then prompts readers to learn more about the model and its innovative features via additional web content.

 

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The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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