Digital Lab TV connected with FedEx’s Manager of Advertising and Social Media, Michael Dones, and Marketing Advisor, Brian Hurt, to dicsuss the shipping giant’s presence at SXSWi and well as its efforts in social media.

During SXSWi, FedEx broadened the awareness of its brand among the event’s entrepreneurial and tech-savvy set with different activations including a branded food truck and Power Courier representatives wearing jackets that event goers could plug into and recharge their phones with.