April 16th marked the official launch of the Digital Lab in the Philippines. The Philippines lab is an extension of the Digital Lab initiative, a multi-faceted program designed to drive digital thought leadership and to provide a significant added value service to Clients of Proximity BBDO.
Digital Lab Philippines
The physical “Lab” provides a vibrant environment for staff and clients alike to learn about digital marketing and strategy, understand how digital is shaping marketing, and learn how they can better integrate digital into their broader marketing plans and strategies. The Lab also is a space to interact with new technologies that are hitting the streets such as the iPad. Client conferences and training sessions are also at the core of the Digital Lab offering.
The Philippines lab launch was celebrated with a Digital Lab Live! event in Manila, featuring an array of notable speakers from the Proximity Worldwide network, Google, and Facebook. The event was attended by numerous Proximity/BBDO Clients including Pepsi, P&G, Nestle, BDO and J&J.
- Richard Fraser, Regional Managing Director, Proximity Asia
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[...] for Starbucks. This was presented to us in a conference we did last April when we launched our own Digital Lab here in our Philippines [...]