Earlier this year, we at BBDO/ Proximity Worldwide partnered with Microsoft to undertake an unprecedented global research study to better understand how today’s global media audience perceives and behaves around content consumed through different screens in our multi-screen environment.
The results of this quantitative and qualitative effort shed new light into how today’s media consumers relate to the PC, TV, mobile phone and tablet. It also revealed new rules on how marketers should best create content based on the different expectations around these screens.
Since completion of the study, we have delivered the insights from this project, called Meet The Screens, to warm reception at advertising and digital events across the world. And, now, the complete findings for Meet The Screens is being made available directly to you in our look book below.
Before you contemplate your next multiscreen marketing effort, dig in to this revealing study and read up on why all screens are truly not created equal.
Interesting insights – particularly relating to mobile phone content. Really illustrates the danger in assuming that digital strategies are just as interchangeable as socks.