That’s the title — and the driving point — behind this whitepaper. It draws on lessons from the Obama and McCain campaigns to underscore the critical importance of presenting your brand the proper way in social media circles. It’s written by Barefoot Proximity creative director Steve Kissing.














April 24, 2011 at 4:15 pmNice post! Hopefully the days of triyng to explain to a client why using digital marketing is a good idea are long gone.