One would be hard pressed to find a “hotter” trend at this moment than location based (or geo-location) social media.

But, beyond the adoption by the early social media technographic segments – brands and their agencies have yet to develop meaningful campaigns, yet alone platforms which full advantage of this technology or create deeper, more meaningful engagements.

This document is intended to evaluate this enabling technology and it’s possibilities with the realities of delivering on business objectives

Special thanks to Dawne Lee for the invaluable assistance in developing this document.