So is the 5th cycle of computing upon us? The term, coined by Morgan Stanley, refers to the next expected era of disruptive technological innovation driven by mobile internet usage, application utility and content consumption. If the recent onslaught of smartphone breakthroughs, geo-location enabled platforms and mobile community services in the marketplace are any indication, the answer is a resounding ‘yes.’
So what are the key drivers to success in this new era for marketers and society overall? That’s what Keith Pinney, Channel Planning Directory for AIM Proximity in Auckland, New Zealand explores in the following white paper entitled “Location Based Services.”
Find out the why some notable pundits are calling location based services the ‘epicenter’ of mobile innovation.
