BBDO New York helped to kick off Creative Week 2012 with GE’s “Throttle Up,” an interactive holographic experience that invites visitors to partake in the intricate process of building one of the brand’s GEnx jet engines, via a Kinect-enabled interface.

To help realize the 20′ by 30′ foot installation which was assembled at Brooklyn’s DUMBO waterfront district by a 20-person construction team, BBDO used pre-existing technology such as Soft Kinetic camera tech and paired it with one-of-a-kind content.