Is the quantity of friends you have on Facebook as important as the quality? “No” says BBDO President and CEO Andrew Robertson, at least as far as brands’ fanbases go.  In a recently published post on Fast Company.com, Mr. Robertson tackles the increasingly important question of what a Facebook Fan is worth. He acknowledges why the construct of becoming a friend is valuable:

“Whenever someone asks me to be their friend on Facebook, I’m flattered. Who would have thought so many people like me? Then I realize why: the act of friending simulates the ultimate act of opting into a conversation.”

However, Mr. Robertson goes on to challenge some generally accepted thoughts related to the Facebook friend chase and shares his views on where the real value lies when brands venture to engage with consumers on the world’s largest social media network. Read Mr. Robertson’s post on Fastcompany.com here and ask yourself the question, “How valuable are my Facebook friends?”