Digital Lab Blog, Digital Lab TV

Digital Lab TV: Foursquare “Checks In” at The Digital Lab

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Twitter: @edtwit

0 Comments 12 March 2010

Let’s face it. Foursquare is hotter than freshly laid asphalt in the summertime. The location-based social network is leveraging the best in geo-location technology, social connectivity and game mechanics to stay ahead of the pack in the increasingly competitive race among a growing crop of mobile social networks to be “check-in” king. Plus, they have the stats to prove it. Naveen Selvadurai, co-founder of Foursquare checked in at the Digital Lab recently to share the secrets behind Foursquare’s success and discuss what lies ahead for the mobile space, especially as it relates to location-enabled marketing. Our very own EVP of Digital Strategy at BBDO, Chad Stoller then sat down with his long-time buddy Naveen to talk shop in the latest edition of Digital Lab TV. Check it out.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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