Cannes 2012, Digital Lab Blog

Digital Lab TV Cannes Interview: Luke Chess of Clemenger BBDO

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Twitter: @spencer_good

0 Comments 21 June 2012

On the shores of the Côte d’Azur, Troy Hitch, Executive Creative Director of Barefoot Proximity, took a moment to interview Luke Chess, Creative Director of Clemenger BBDO Sydney and member of this year’s outdoor category jury at the Cannes festival. During the conversation, Mr. Chess revealed what went into the award selection process and whittling 4,800 entries down into a shortlist of winners over a series of a few days.

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The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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