On the shores of the Côte d’Azur, Troy Hitch, Executive Creative Director of Barefoot Proximity, took a moment to interview Luke Chess, Creative Director of Clemenger BBDO Sydney and member of this year’s outdoor category jury at the Cannes festival. During the conversation, Mr. Chess revealed what went into the award selection process and whittling 4,800 entries down into a shortlist of winners over a series of a few days.













