Author: Spencer Goodman
Twitter: @spencer_good
Cilla Snowball CBE, Group Chairman and CEO of UK’s AMV BBDO, interviewed Andy Fennell, Chief Marketing Officer for leading global spirits powerhouse Diageo at Cannes 2012. During the dialogue, Mr. Fennell explained why it was important to attend Cannes Lions festival and invest in the linkage betweenbrilliant creativity and economic return.
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