The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.
The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.
@peretti @BuzzFeed - our audience is largely 18-34 yr olds looking 4 something to share with friends hence the social graph on the HP #iwny18 minutes ago
