Today marked the inaugural Digital Lab Demo Day: an all-day expo dedicated to connecting the best and brightest early-stage digital marketing and emerging technology companies with the pioneering staff of BBDO’s New York City headquarter offices. The companies in attendance were given the opportunity to “show off their wares” and engage with BBDO, an agency forward-thinking enough to give birth to the Digital Lab initiative and eternally committed to “The Work, The Work, The Work” for clients as varied as GE, AT&T, FedEx, HBO and Starbucks. The result was meaningful dialogue on what the future could bring for brands in terms of the new technologies as well as possible collaboration with BBDO in the future. Between 100-150 BBDO staffers from all disciplines, including creative, client servicing, production, account planning, new business and, of course, digital strategy, mixed it up with the Demo Day companies in attendance including GetGlue, Animoto, Booyah, Videoegg, Coupons Inc., Clientshow, Helium, MediaMath, Quattro Wireless, Major League Gaming, SinglePoint, Radian6, Wildfire Interactive, NextNewNetworks, Meebo, Peanut Labs, MegaPhone and AcrossAir. Many thanks to all who came and represented on both sides. The future awaits.

Photo credit:  Ed Dillon.