The great convergence of consumer technology – one which brings together world-class content, cutting edge devices and pervasive connectivity to the masses – is finally here.
This month’s issue of Digital Lab’s e-magazine Decoder (click here to access) is dedicated to exploring what this pivotal convergence of smart connected devices will mean for brands and consumers alike in the year ahead. It will uncover the best of CES 2012 – the world’s marquee event for all things related to convergence – while previewing the bleeding-edge devices, innovations and trends of this movement yet to come.
And, as always, Decoder will bring you news of the latest standout creative work and business wins from across the BBDO and Proximity global networks.
This new converged reality holds major ramifications for how advertisers will continue to engage with consumers in meaningful ways. Access this brand new issue of Decoder to begin your journey into this brave new world, and be sure to share it along the way.