This quarter’s issue of Digital Lab’s e-magazine Decoder (click here to access) takes a deeper look at the impact that the union of creativity and technology is having across the marketing landscape. The rise of game mechanics in marketing, the sizzling startups behind the visual web movement and the workings behind the unprecedented branded entertainment effort launched by AT&T and BBDO this year, “Daybreak,” are just some of the eye-opening topics highlighted.
In addition, this issue brings you the latest wave of exclusive Digital Lab TV interviews, notable creative work, award wins and new business updates from across the BBDO and Proximity global networks.
The potent union between creativity and technology is here to stay. This issue of Decoder shows why the fusion of these forces will define what marketing means for years to come.
Please read, share and enjoy.