As with the rest of the world, we at BBDO and Proximity are still taken aback by the recent series of tragic events in Japan. This morning, Chris Thomas (CEO of BBDO Asia) sent a note to our worldwide network letting us know that we would try to leverage the power of the Internet to send messages and donations of support via virtual origami cranes to affected families in Japan. We at Digital Lab would like to pass this message along to you (below) and request your assistance by asking you to visit www.1000cranes4japan.org and act during this time of need. Thank you.
Dear all:
As all of you are aware – the devastating earthquake and subsequent Pacific tsunami that struck Japan on March 11th, 2011 have left millions of people in need.
Our colleagues in Japan told us that more than anything at the moment they needed to hear words of support from their friends around the world – and the terrible situation in the North of Japan needs practical support.
To this end we have established a site to enable everyone – everywhere – to share their message of hope.
An ancient Japanese legend promises that anyone who folds a thousand origami cranes (千羽鶴, Senbazuru) will be granted a wish by a crane, such as recovery from illness or injury. We as the global community will take it on to fold not just 1000, but thousands upon thousands of cranes with individual messages of hope and solidarity with the Japanese people to know that we stand together with them in their hour of need.
To do this you need to visit:
Please create your message – more than one. Please share the site with friends, family and colleagues so they’ll do the same. Please distribute the site to friends in other agencies and to clients. Put it on your Facebook pages and Twitter feeds.
Together, our message of empathy and solidarity can provide our Japanese friends with the strength and optimism so greatly needed. And of course if you want to do more than just send a wish and make a donation then the site provides a way to do that.
Please create your crane now at:
With all of our best wishes to the people of Japan,
Chris
