Cannes 2012, Digital Lab Blog

Cannes Lions Roars On (Update #2)

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Twitter: @edtwit

0 Comments 23 June 2012

Tonight, June 23, 2012, at the final awards ceremony of the Cannes festival, the winners of four categories-Film, Film Craft, Titanium/Integrated, and the new category Branded Content & Entertainment-were announced. BBDO captured seven Lions in Film, three in Film Craft, one in Titanium/Integrated, and four in Branded Content & Entertainment.

Of the 15 wins from tonight, two were gold. In the inaugural Branded Content & Entertainment, BBDO San Francisco nabbed a Gold Lion for its work for Pima Air and Space Museum. AMV BBDO also received a Film Gold Lion for its Doritos work.

A summary of BBDO’s complete performance at Cannes 2012 will be coming soon.

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The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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