Tonight, June 23, 2012, at the final awards ceremony of the Cannes festival, the winners of four categories-Film, Film Craft, Titanium/Integrated, and the new category Branded Content & Entertainment-were announced. BBDO captured seven Lions in Film, three in Film Craft, one in Titanium/Integrated, and four in Branded Content & Entertainment.
Of the 15 wins from tonight, two were gold. In the inaugural Branded Content & Entertainment, BBDO San Francisco nabbed a Gold Lion for its work for Pima Air and Space Museum. AMV BBDO also received a Film Gold Lion for its Doritos work.
A summary of BBDO’s complete performance at Cannes 2012 will be coming soon.