Today, June 21, 2012, wraps up the 5th day of this year’s Cannes Lions International Festival of Creativity, and so far, the winners of 11 categories have been announced. At the end of day 5, BBDO has accumulated 64 Lions (compared to 51 Lions at the same point last year). With two days remaining and the winners of five categories yet to be announced, BBDO hopes to surpass last year’s Lion count of 74.
BBDO agencies were humbled to receive recognition for some of their most compelling work. A number of campaigns have won multiple awards across categories:
- BBDO Guerrero’s “Bottle Light” campaign for Pepsi: Silver Lion for Direct and Bronze Lion for PR. One of the jurors in the direct category, Thomas Yang, noted, “[Pepsi’s Bottle Light campaign] changed the behavior of the society, especially the whole country. This is the simplest implementation. Pepsi being commercialized in the whole campaign to publicize the innovation, I think that’s fantastic.”
- Colenso BBDO’s “Sorry About the Twigs, Folks” campaign for Monteith’s: Gold Lion for Outdoor; Gold, Silver, and Bronze Lions for Promo & Activation; and Bronze Lion for Media
- Colenso BBDO’s “Skate Pinball” campaign for Mountain Dew: Silver Lion for Cyber and Bronze Lion for Outdoor
- BBDO Proximity Berlin’s “Smart eBall” campaign for Smart car: Bronze Lion for Cyber and Bronze Lion for Outdoor
- BBDO Argentina’s “Smart Twitter” spot for Smart car: Silver Lion for Direct and Bronze Lion for Design
- BBDO Proximity Germany’s “Bike” and “Child” spots for Mercedes’ Night View Assist: Gold Lion for Outdoor and Silver Lion for Press
Below is a comprehensive list of the Lions that BBDO was awarded in all of the categories announced to date:
- In Direct, BBDO picked up 3 Silver Lions and 4 Bronze Lions.
- In Promo & Activation, BBDO captured 2 Gold Lions, 3 Silver Lions, and 3 Bronze Lions.
- In PR, BBDO was awarded one lion each for gold, silver, and bronze.
- In Media, BBDO received 1 Silver Lion and 4 Bronze Lions.
- In Outdoor, BBDO went home with 3 Gold Lions, 1 Silver Lion, and 7 Bronze Lions.
- In Mobile, BBDO was awarded a Silver Lion.
- In Radio, BBDO won 2 Gold Lions and 4 Bronze Lions.
- In Press, BBDO walked away with 1 Gold Lion, 4 Silver Lions, and 5 Bronze Lions.
- In Design, BBDO got 2 Gold Lions, 1 Silver Lion, and 2 Bronze Lions.
- In Cyber, BBDO left with 2 Silver Lions and 5 Bronze Lions.
- BBDO also picked up a Creative Effectiveness Lion.
Stay tuned for more awards coverage from Cannes, France!