About a week ago, BBDO worked with Lowe’s , the home improvement retailer, to pull together an immersive all-day digital education, trend analysis and ideation day for Lowe’s entire marketing department called Digital Day. The day featured expert speakers from across academic and practitioner spectrums involved in digital including Dr. Eric Bradlow, professor at The Wharton School and co-director of the Wharton Interactive Media Initiative think tank; Chad Stoller, EVP of digital strategy at BBDO; Samantha Skey, Chief Revenue Officer at RecycleBank; Mark Himmelsbach, VP of Digital Strategy at BBDO and Chris Golier, SVP at Mobile Behavior. Trends were explored, issues were dissected and innovative ideas around mobile and social were generated throughout the dynamic day.

Days like this are becoming increasing essential for companies and brands of all kinds for various reasons too numerous to mention in a few words. The one reason which arguably may be the most important is the fact that digital innovation doesn’t stand still. Although it’s tough to realize because we are living through it, we are in the midst of a bona fide age of disruption, where not only the modes of marketing are changing (if you still call it that) but entire business models that have stood the test of time for hundreds of years are coming apart at the seams. It may sound a little overly dramatic, but it’s true. The best way to stay ahead of the curve then is for your entire organization to stay ahead of the curve by taking in the state of digital affairs and taking up the challenge of tomorrow head on…on an ongoing basis. For the only constant in the digital marketplace is truly change itself.