In early 2011, we undertook a desk research study to understand how digital interaction is shaping the relationship between women and the beauty industry. We explored how that relationship differs across key stages in a woman's life and the results of this study are highlighted in the thought piece released last year titled Experimentation, Habits and Inspiration: The Influence of Digital in the Beauty Industry.

Can't get to SXSW? As a part of our exclusive SouthXProxy coverage on The Digital Lab, we¹re sending a proxy for you to SXSW Interactive in Austin. Experience the most popular interactive conference in the world from home or work at SouthxProxy.com. Day and Night, our Proxybot will be tweeting and streaming live video in HTML5 so it can be viewed on your mobile device.

At first glance, Tumblr’s recently announced hiring of Chris Mohney for their newly created position of editor-in-chief doesn’t sound like a stroke of genius. After all, Tumblr is a blogging platform, not a content creator itself. But Tumblr’s reasoning may just bring their community closer together while giving marketers valuable insights into what makes Tumblr users tick.

This year’s Super Bowl will mark several digital firsts. Not only will the game itself be streamed online for the first time, but advertisers will be looking to social media and digital technology more than ever before to generate anticipation for their spots during the game and even in the days preceding it. Brands are now looking for other mediums to complement their TV spots. Phones, tablets, and laptops will be playing an unprecedented role in Sunday's game, which follows the most-watched Super Bowl in history, XLV, which drew 111 million viewers.