Digital Lab Blog, Mobile

Spotlight on Kiip, a New Mobile Advertising Startup

No Comments 17 June 2011

So who exactly is Brian Wong? Brian is the wunderkind founder of a new company poised to reinvent mobile advertising: Kiip. After pitching his concept for Kiip to True Ventures, Brian, at the age of 19, received $200,000, making him the youngest entrepreneur to raise venture capital, according to Techcrunch and the Wall Street Journal.

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Digital Lab Blog, Mobile

Paying With Your Cell Phone

No Comments 10 June 2011

Mobile payment systems enable consumers to use their smartphones, instead of cash or credit cards, to purchase products or services in stores. A number of these systems leverage near-field communication (NFC) chips installed in smartphones, such as Google’s Nexus S and the rumored next-generation iPhone. When consumers touch or wave their NFC-enabled smartphones at devices installed at registers, the NFC chip communicates with the register to process the transaction.

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Digital Lab Blog, Mobile, Uncategorized

The Right Place

No Comments 14 April 2011

It goes without saying that the onslaught of smartphones, enabling wireless technology and local daily deal sites in the past few years has paved the way for a revolution in all things location. And the steamroller shows no signs of slowing down as more and more would-be players, innovators and marketers enter the space in droves.

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Digital Lab Blog, Mobile

SXSWi Q&A, Part 2

No Comments 07 April 2011

Although SXSWi is a done deal for 2011, we still have fond memories of the seminal digital event of the year. In our next installment of the SXSWi recap, we’re featuring the feedback of more of our dynamic staffers who were present for the tech fest to share what we thought were the best highlights of the event as well as the things that could be improved upon moving forward.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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