Over the past several years, Facebook has created a destination that is central to the lives of over 750 million Internet users across the world. This scale, along with its ability to harness the power of individuals’ social connections, has allowed Facebook to usher in the next phase of commerce on the Internet. This next era of the Web will be driven by brands everywhere not only leveraging Facebook’s master social graph to conduct e-commerce but also selling directly to consumers on the platform itself. This is the new era of Facebook commerce or F-commerce.

Not too long ago, shopping used to be a mostly isolated activity, especially online. However, the recent surge of social networks, coupled with the smartphone revolution, is ushering in a new age of consumerism where customer research and real-time purchases are increasingly informed, influenced and socialized by way of social media.

Miss this year’s One Show Creative Unconference, the non-traditional gathering dedicated to bending the rules in idea exchange to promote rule-bending breakthroughs in creativity? How about Advertising Age’s acclaimed Creativity and Technology (CaT) conference, an event devoted to the increasing convergence of creative inspiration and technological innovation in the advertising space? Well, no worries because we’re bringing these conferences to you.

ad:tech is one of the leading digital conferences, focusing on the intersection between advertising and internet technology. The worldwide conferences feature keynote speakers, panels, and workshops to better prepare media, marketing, and technology professionals for the changing landscape of interactive advertising and technology.