Big Data has recently gained relevance because companies are realizing what it can do for them and that it is a gold mine for finding competitive advantages. Proximity’s Juan Manuel Ramírez, Director of Strategy and Development, and Daniel Camprubí, Planner, delve into detail on how you can apply Big Data to the realm of business or marketing, where the conversation revolves around consumer trends, developing new products, and other insights into the market.

Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie Christie and Michegro Chisolm from Proximity Auckland decided to dig deeper to understand just what the social business model is about, and what its benefits are for brands and consumers alike.

In November 2011, BBDO and Proximity Worldwide partnered with Microsoft on an unprecedented global research study designed to better understand the different ways people consumer content in today’s multiscreen environment.  But things change.  Opportunities to reach audiences have since quadrupled with the emergence and mainstream adoption of the smartphone, PC and tablet computer, in addition [...]

Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.