In early 2011, we undertook a desk research study to understand how digital interaction is shaping the relationship between women and the beauty industry. We explored how that relationship differs across key stages in a woman's life and the results of this study are highlighted in the thought piece released last year titled Experimentation, Habits and Inspiration: The Influence of Digital in the Beauty Industry.

Facebook’s recent introduction of the Timeline functionality for brands represents the single most important shift in how brands will continue to connect and engage with their consumers within the context of social media into the foreseeable future. This guide, prepared by the SocialWork practice of BBDO and Proximity for Digital Lab, outlines, step-by-step, the preparations brands need to make to take full advantage of this new means of expression and engagement on the world’s preeminent social platform.

Uber-social network Facebook introduced a major overhaul to the way content is presented across its platform last year: it's an innovation called Timeline. Timeline is a vertically scrolling chronology of events, actions, status updates and milestones. At first, Timeline was only available to individual users, but, as of this month, Timeline is rolling out to companies and brands. This marks the most important new feature set Facebook has presented to brands in recent memory, significantly changing the way that they approach social engagement with their audiences moving forward.

Earlier this year, we at BBDO/ Proximity Worldwide partnered with Microsoft to undertake an unprecedented global research study to better understand how today’s global media audience perceives and behaves around content consumed through different screens in our multi-screen environment.