BBDO and Yahoo! kicked off Advertising Week with a presentation on how brands can leverage storytelling on paid, owned, and earned media (POE) to better engage with their audiences. By looking at POE from the perspective of a dating relationship, BBDO and Yahoo! gave marketers new insights into what consumers respond to and want from their favorite brands.

ICANN’s Board of Directors approved a plan to allow an increase in the number of Internet address endings. Starting January of next year, companies and organizations can now turn their brands into Internet domain extensions such as .car, .sports or .bank. Will these new possibilities kick start companies' creative engines? Or will it get them scrambling to register their brands before someone else beats them to it?

Had about enough of Angry Birds? Check out the latest in app offerings— interactive art exhibits. From New York’s MoMA to London’s Tate, art museums around the world have begun to embrace the mobile web. This new breed of application allows you to unleash your inner art patron and interact with exhibits around the world, often without even having to leave the comfort of your own couch.

If you thought Social networks and blogs were merely the domain of hook-ups, photo sharing and purely personal dialogues, then think again. A multi-market report from Edelman and Strategy One has reported that more than 80% of “millennial” consumers regularly discuss brands on the web. The study surveyed people born between 1980 and 1995 – in Brazil, Canada, China, Germany, India, Italy, the UK and US.