Digital Lab 2012 CES Coverage, Digital Lab Blog, Digital Lab TV

CES 2012 Coverage: AT&T

No Comments 11 January 2012

In exclusive Digital Lab TV coverage of the 2012 Consumer Electronics Show, David Christopher, CMO of AT&T Mobility and Consumer Markets, shares more about his company’s announcements on the first day of the show. During his interview with the Digital Lab Mr. Christopher touches on the implications of AT&T’s newly announced expanded 4G/ LTE high-speed data networks and advice for marketers trying to tap the next wave of innovation in tech.

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Digital Lab Blog, Digital Lab TV

Nick Denton Delivers The Goods

No Comments 30 November 2011

This week marked another seminal product introduction in the growing land of superphones: Steve Jobs introduced the next generation iPhone 4 at Apple’s Worldwide Developer’s Conference. While the phone packed the usual bevy of eyebrow raising features, some of the wind may have been taken out of Apple’s sails since the company had to make due without the usual element of surprise, thanks to the iPhone prototype that was lost in a bar earlier this year and eventually found and unveiled by Gawker Media’s tech blog Gizmodo, for all the world to see.

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Digital Lab Blog, Digital Lab TV

BBDO CEO Andrew Robertson on Facebook Live

No Comments 06 October 2011

Andrew Robertson, BBDO Worldwide’s President & CEO appeared on Facebook’s “Creatives Live” program on Oct. 5 as part of Advertising Week in New York City. Robertson, who is also Chair of the Ad Council and Co-Chair of Advertising Week, discussed how BBDO has seen social become a larger part of the advertising industry, shared highlights from Advertising Week and participated in a live Q&A with members of the online audience.

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Digital Lab Blog, Digital Lab TV

All Screens Are Not Created Equal

No Comments 21 June 2011

All screens are not created equal. That was the driving theme around the groundbreaking results of an unprecedented joint global research study between BBDO and Microsoft which were presented this week at the Cannes Lions International Festival of Creativity by Simon Bond, CMO of BBDO Worldwide, and Marc Bresseel, GM of Microsoft Advertising Marketing.



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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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