Digital Lab 2012 CES Coverage, Digital Lab Blog, Digital Lab TV

CES 2012 Coverage: Facebook

No Comments 13 January 2012

BBDO and Proximity CMO Simon Bond interviews Facebook Vice President of Global Marketing Solutions Carolyn Everson at CES. During the conversation, Ms Everson shares her thoughts on the prevailing trends at CES and touches on the how these trends will affect brands moving forward.

Continue Reading

Digital Lab 2012 CES Coverage, Digital Lab Blog, Digital Lab TV

CES 2012 Coverage: Yahoo!

No Comments 12 January 2012

At CES, two of Yahoo!'s master content architects, Americas EVP Ross Levinshon and Chief Product Officer Blake Irving, found time to sit down for a chat with our very own Mark Himmelsbach, SVP of Digital Strategy for BBDO. The discussion revolved around Yahoo!'s big bet on scripted content, a new agreement to distribute Hollywood legend Tom Hanks' new animated series, "Electric City."

Continue Reading

Digital Lab 2012 CES Coverage, Digital Lab Blog, Digital Lab TV

CES 2012 Coverage: Google

No Comments 12 January 2012

in this clip from Digital Lab's coverage of CES, Andrew Bailey, Chairman and CEO of Proximity North America, interviews Eileen Naughton, Managing Director, Global Sales at Google at CES. Ms. Naughton takes the opportunity to share insights on Google’s next largest strategic bets for the future: search, mobile and video.

Continue Reading

Digital Lab 2012 CES Coverage, Digital Lab Blog, Digital Lab TV, Engagement

CES 2012 Coverage: YouTube

No Comments 11 January 2012

Digital Lab TV caught up with one of CES’s most anticipated keynote speakers this week Robert Kyncl, Head of Global Content for YouTube. Robert shared insights on the motivation behind YouTube’s recently launched Channels strategy and expanded on how advertisers and brands can better take advantage of the offering to engage with the end consumer.

Continue Reading

About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

Read More

Twitter

Instagram

 

© 2012 Digital Lab.

Daily Edition Theme by WooThemes - Premium WordPress Themes