The 5th annual Internet Week hits New York this week with an all star list of speakers from Mountain View to Madison Avenue. This is no SXSW but still one of the closest events the Big Apple has to offer to the millions in these industries. Notable keynote speakers are Oakland Athletics General Manager Billy Beane, David Karp of Tumblr, David Carr of the New York Times, Buzzfeed CEO Jonah Peretti , and Mashable founder & CEO Pete Cashmore.

BBDO New York helped to kick off Creative Week 2012 with GE's "Throttle Up," an interactive holographic experience that invites visitors to partake in the intricate process of building one of the brand's GEnx jet engines, via a Kinect-enabled interface.

A powerful social media presence is fuelled by great content. More and more brands are realizing this, and as they do, the more content they have to create. And then comes the realization that they are becoming full fledged publishers. But transforming a brand into a publisher is easier said than done.


While South by Southwest Interactive (SXSWi), the ultimate event for all things related to social media and digital innovation, ended a little while ago, the themes it addressed are more important than ever and have a direct impact for how brands everywhere connect, engage and transact with the end consumer into the future.