This year’s Super Bowl will mark several digital firsts. Not only will the game itself be streamed online for the first time, but advertisers will be looking to social media and digital technology more than ever before to generate anticipation for their spots during the game and even in the days preceding it. Brands are now looking for other mediums to complement their TV spots. Phones, tablets, and laptops will be playing an unprecedented role in Sunday's game, which follows the most-watched Super Bowl in history, XLV, which drew 111 million viewers.

Our colleagues at Almap BBDO in Brazil have created a very cool iAd that showcases the Volkswagen Tiguan’s Park Assist 2 Feature. The iAd challenges readers to identify spots on the map using their fingers which the virtual Volkswagen Tiguan “self parks” into, right between your fingers. The iAd then prompts readers to learn more about the model and its innovative features via additional web content.

Although the Consumer Electronics Show (CES) is now over, having wrapped up less than a week ago, many of the key themes, products and services highlighted during the show will leave indelible impressions in the minds of the 160,000 plus attendees for the months ahead. So what were the key themes of this year's CES and what do they bode for the advertising and content industries in the near future? Here's my take on it:

In an interview with Digital Lab TV, cinematographer Alex Buono, one of Canon's Explorers of Light provides an overview of the company's newly introduced Canon Cinema EOS C300 camera. While Canon's new Cinema EOS C300 is a convenient handheld cinema camera weighing a little more than 3 pounds, it represents a dramatic leap forward for cinematic HD video and can be used for commercial television production.