Despite Google Android’s long market-share rise against Apple iOS, developers continued to stick with iOS as their first deployment target. While Android offered superior volume, that volume was fragmented between different versions of the OS and disparate hardware. Meanwhile, Apple offered better development tools plus clearer, more profitable revenue options. Even open-source developers tended to congregate on [...]

Twitter is partnering with more than a dozen new broadcasters and publications to launch Twitter Amplify, a new program that gives brands the opportunity to publish real-time, in-tweet video clips to their followers. Twitter plans to use this service to nurture the bewildering amount of tweets being sent by users while they’re watching their favorite TV show, [...]

Twitter unveiled the Lead Generation Card today, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand. When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them to instantly [...]

If we needed an event to wake people up to the power of native advertising, it’s surely Yahoo’s $1.1-billion purchase of Tumblr. We’ll be talking about this a lot at AdNatively, a one-day conference I’m emceeing in New York on Thursday, May 23. So what is native advertising? A quick, simple definition: It’s an ad whose form [...]