The rise of touch-screen technology inspired Skittles so much that they wanted to give consumers the ability to touch something they never had before: “The Rainbow.” However, to do that, we didn’t have to invent any new technology. Instead, we decided to create the world’s first “non-technological touch technology.” Or, put another way, we asked [...]

Here’s a great socially driven campaign from our colleagues at Almap BBDO for Polar Beer that shows how a powerful call to action based on a real passion point (in this case Football – a religion in Brazil) can motivate online action, participation and engagement.