Cases, Digital Lab Blog

VW Tiguan i-Ad

No Comments 23 January 2012

Our colleagues at Almap BBDO in Brazil have created a very cool iAd that showcases the Volkswagen Tiguan’s Park Assist 2 Feature. The iAd challenges readers to identify spots on the map using their fingers which the virtual Volkswagen Tiguan “self parks” into, right between your fingers. The iAd then prompts readers to learn more about the model and its innovative features via additional web content.

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Cases

Meet your canine match

No Comments 28 October 2011

In New Zealand, Pedigree wanted to create a way to find more homes for the thousands of abandoned dogs arriving at shelters every day. How could we help Pedigree increase the number of emotional connections between a human and a dog—the types of connections that lead to a dog being adopted? Introduce technology. Enter Doggleganger. [...]

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Cases

Get discovered with Yellow Pages

No Comments 08 June 2011

In an era where companies have more platforms to advertise on than ever before, Yellow Pages had to convince the small business market that it was still the place to advertise. So we helped it do the best possible thing it could do to prove its point: open a small business and only advertise through [...]

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Cases

Shout Your Love

No Comments 08 June 2011

When you love someone, you want to shout it from a mountaintop. For Valentine’s Day, AT&T allowed people everywhere to do just that, by placing some very vocal mountain men on a California mountaintop to do the shouting for them. Users submitted their messages of love through Facebook or Twitter and watched as their words [...]

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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