Digital Lab Blog

Facebook Introduces Timeline For Brands

No Comments 05 March 2012

Today Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. Like Timeline for people, the new Timeline for Brands will offer a broader canvas for Brands to tell their stories and will present a more visually dynamic environment to host their Brand pages. While you get your brand ready for the new Timeline format, Mashable have identified six important changes to keep top-of-mind:

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Cases, Digital Lab Blog

VW Tiguan i-Ad

No Comments 23 January 2012

Our colleagues at Almap BBDO in Brazil have created a very cool iAd that showcases the Volkswagen Tiguan’s Park Assist 2 Feature. The iAd challenges readers to identify spots on the map using their fingers which the virtual Volkswagen Tiguan “self parks” into, right between your fingers. The iAd then prompts readers to learn more about the model and its innovative features via additional web content.

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Cases, Digital Lab Blog, Engagement, South America

Almap BBDO Scores In Brazil

No Comments 20 January 2011

Here’s a great socially driven campaign from our colleagues at Almap BBDO for Polar Beer that shows how a powerful call to action based on a real passion point (in this case Football – a religion in Brazil) can motivate online action, participation and engagement.

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Digital Lab Blog

App-ealing Auto Marketing

No Comments 29 December 2010

Here’s a great campaign for the launch of the MINI Countryman in Sweden that shows the power and interactivity of iPhone apps and demonstrates how location-based technology can be used to deliver a highly engaging and very viral brand experience.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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