Cases, Digital Lab Blog

VW Tiguan i-Ad

No Comments 23 January 2012

Our colleagues at Almap BBDO in Brazil have created a very cool iAd that showcases the Volkswagen Tiguan’s Park Assist 2 Feature. The iAd challenges readers to identify spots on the map using their fingers which the virtual Volkswagen Tiguan “self parks” into, right between your fingers. The iAd then prompts readers to learn more about the model and its innovative features via additional web content.

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Cases, Digital Lab Blog, Engagement, South America

Almap BBDO Scores In Brazil

No Comments 20 January 2011

Here’s a great socially driven campaign from our colleagues at Almap BBDO for Polar Beer that shows how a powerful call to action based on a real passion point (in this case Football – a religion in Brazil) can motivate online action, participation and engagement.

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Digital Lab Blog

App-ealing Auto Marketing

No Comments 29 December 2010

Here’s a great campaign for the launch of the MINI Countryman in Sweden that shows the power and interactivity of iPhone apps and demonstrates how location-based technology can be used to deliver a highly engaging and very viral brand experience.

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Digital Lab Blog

India Plugs In Without Wires

No Comments 10 November 2010

A new report from the Telecoms Regulatory Authority of India shows incredibly fast growth in access to the Internet via mobile devices. According to the report, the number of people surfing the net via mobiles has climbed 70% in the last year, reaching 214m as of June 2010.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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