Digital Lab Blog

The Intimacy of Twitter

No Comments 07 May 2010

We all know that thanks to Twitter, news now travels at speeds of epic proportions. Just this morning, we learned from a CNN Breaking News tweet that Times Square was being evacuated again for the second time in six days, and before we knew it, Mashable had compiled some Twitterers’ photos of the scene from heights of 22 stories. Information sharing is no longer a linear relationship between news companies and its audience, but one that is multi-dimensional and increasingly intimate.

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Digital Lab Blog

Augmented Augmented-Reality Maps

No Comments 15 April 2010

This truly incredible TED talk demonstrates the technologies behind Bing’s augmented reality maps. Blaise Aguera y Arcas, the architect behind its stunning capabilities, was frequently interrupted by ooh’s and ahh’s from the audience, and rightfully so – Bing Maps not only augments reality through 3-D digital representations but augments the augmented.

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Digital Lab Blog

The Game of Life

1 Comment 08 April 2010

A few days ago, we posted a tweet on this presentation by Jesse Schell, a professor at Carnegie Mellon University, who discusses the potential of gaming systems to increase productivity and create effective incentives. Basic game mechanics, when executed on a large scale, have the potential to revolutionize entire corners of our society and even our everyday way of life.

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Tiger

17 Comments 08 April 2010

Earlier this month marked the launch of a couple of significant digital events to make note of. One was the Tiger Wood’s Nike ad featuring the voice of his late father taking on a life of its own in the online viral video world: in less than 48 hours, it was viewed online more than 2.2 million times and drew a slew of parodies, including these hilarious ones. Another was the launch of the BBDO University Fellows Program, a digitally-oriented youth panel set up to draw ideas, insights and feedback from the brightest young advertising students from universities across the country.

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About Digital Lab

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.

The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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